You have a right to protect your brand from harm, and your customers have a right to be protected from negative experiences themselves. This means staying on top of the threat posed by gray markets and doing your bit to stop unscrupulous traders from profiting off your hard work.
What is a gray market? How can a gray market impact your brand? What can you do to protect your brand against the dangers of gray market distribution? Learn more about here.
Security hologram stickers are found in all kinds of locations and across all kinds of products. From tax seals on scheduled items such as bottles of wine and spirits to anti-fraud labels on frequently counterfeited items such as DVDs and physical media, these hologram stickers are a common sight and have been for quite some time.
Let's look at the history of these security features and learn more about how they work in today's digital age.
An alarming number of the participants of a recent survey were unsure whether they had mistakenly bought any fake products. Close to half of the shoppers in the UK would be happy to use a smartphone app to reveal a counterfeit product before its purchase. By adding engage™ to products, brands can help counter this trend, promoting the provenance of the item, and building protection against potential counterfeits, all through the use of our smartphones.
A tax stamp is a mark of authenticity that is placed on products after excise tax has been paid in full and the item is ready for legal sale. The trouble with tax stamps is that most of us know vaguely what they look like, and few of us could say for certain if one is legitimate or not.
We live in a digital age, which means a digital solution is required to counteract the challenges we face. Digital platforms like engage™ can certainly assist in this regard and help us — as a global society — to overcome many of the obstacles posed by fake COVID tests.
Today's counterfeiters are deploying modern solutions and techniques to defraud businesses. As such, your business needs to respond in kind, with digital solutions and brand protection software that work alongside more traditional methods and best practices.
Wine fraud is a lot more common than you think, and high-end, reputable brands are some of the most popular targets for counterfeiters. Here are some ways to recognize fake wine and ensure you're only buying authentic products.