Brand Protection

How has COVID changed retail? It seems that changes in the market will be profound and long-lasting, reshaping the industry, perhaps forever. Discover more in our latest article.

The automotive aftermarket industry is vulnerable to counterfeiting and fraud. Learn more about how digital solutions are helping to fight fraudsters.

How do you spot counterfeit electronics components and products? In our latest article, we examine some useful techniques for keeping consumers safe.

What are the most counterfeited products in the world right now? What impact do these most faked products have? Take a look in our latest article.

How bad is the problem of fake auto parts? How many deaths are caused on roads each year by faulty fake car parts? This is a serious problem, but it is a problem with a solution. Learn more in our latest article.

You have a right to protect your brand from harm, and your customers have a right to be protected from negative experiences themselves. This means staying on top of the threat posed by gray markets and doing your bit to stop unscrupulous traders from profiting off your hard work. What is a gray market? How can a gray market impact your brand? What can you do to protect your brand against the dangers of gray market distribution? Learn more about here.

Security hologram stickers are found in all kinds of locations and across all kinds of products. From tax seals on scheduled items such as bottles of wine and spirits to anti-fraud labels on frequently counterfeited items such as DVDs and physical media, these hologram stickers are a common sight and have been for quite some time. Let's look at the history of these security features and learn more about how they work in today's digital age.

An alarming number of the participants of a recent survey were unsure whether they had mistakenly bought any fake products. Close to half of the shoppers in the UK would be happy to use a smartphone app to reveal a counterfeit product before its purchase. By adding engage™ to products, brands can help counter this trend, promoting the provenance of the item, and building protection against potential counterfeits, all through the use of our smartphones.

A tax stamp is a mark of authenticity that is placed on products after excise tax has been paid in full and the item is ready for legal sale. The trouble with tax stamps is that most of us know vaguely what they look like, and few of us could say for certain if one is legitimate or not.