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The engage blog is the top knowledge base for marketing and brand protection in different industries like automotive, pharmaceuticals, wines & spirits, OTC & food supplements, cosmetics, and more
Everything you need to know about grey markets and how to protect your brand with engage™Everything you need to know about grey markets and how to protect your brand
You have a right to protect your brand from harm, and your customers have a right to be protected from negative experiences themselves. This means staying on top of the threat posed by gray markets and doing your bit to stop unscrupulous traders from profiting off your hard work. What is a gray market? How can a gray market impact your brand? What can you do to protect your brand against the dangers of gray market distribution? Learn more about here.
engage - Beauty industry report 2021Report: High-End, Niche Beauty Brands Experience Growth During the Pandemic, While Smaller Companies Are Forced to Downsize
As brick-and-mortars closed shop and sales of makeup and cosmetics crashed in the spring of 2020, companies in the beauty industry were forced to rethink their strategies.
engage tamper evident Security Hologram QR code serialisationWhat are security holograms and how to make sure they’re authentic
Security hologram stickers are found in all kinds of locations and across all kinds of products. From tax seals on scheduled items such as bottles of wine and spirits to anti-fraud labels on frequently counterfeited items such as DVDs and physical media, these hologram stickers are a common sight and have been for quite some time. Let's look at the history of these security features and learn more about how they work in today's digital age.
engage the Importance of Customer Loyalty to a BrandWhy customer loyalty is crucial to any brand, and how to improve it with engage™
How to increase customer loyalty? There are many different ways to achieve this, but which are the most cost-effective and efficient? Let's take a look at brand loyalty and how to increase this customer loyalty in a meaningful way as you target long-term value from your customers.
engage - UK drinking habits before & after pandemicSurvey: 39% of Brits Drank Less During the Pandemic, While 5% Quit Drinking Altogether
We were curious to see whether people’s drinking habits were affected by the pandemic and the three national lockdowns that were enforced in the U.K. So, we ran a comprehensive nationwide survey, where we asked them about their drinking habits pre- and during-pandemic, their favorite drinks, and more.
engage™ product authenticationShoppers welcome engage™ for the verification of product authenticity and protection from the rise in counterfeiting
An alarming number of the participants of a recent survey were unsure whether they had mistakenly bought any fake products. Close to half of the shoppers in the UK would be happy to use a smartphone app to reveal a counterfeit product before its purchase. By adding engage™ to products, brands can help counter this trend, promoting the provenance of the item, and building protection against potential counterfeits, all through the use of our smartphones.
What are tax stamps and how to make sure they are authenticWhat Exactly Are Tax Stamps and How Do You Make Sure They Are Legit?
A tax stamp is a mark of authenticity that is placed on products after excise tax has been paid in full and the item is ready for legal sale. The trouble with tax stamps is that most of us know vaguely what they look like, and few of us could say for certain if one is legitimate or not.
How Digital Loyalty Programs Help Your Brand5 Ways Digital Loyalty Programs Help Your Brand
A digital loyalty program enables you to provide even more to your customers and get even more from them as you develop your understanding and hone your buyer profiles.
What is customer engagement and why does it matter so much? What is Customer Engagement and Why Is It So Important?
Engagement is now being empowered by digital solutions. With so much data available — and so much to be gained from leveraging this data — you need a good, solid digital infrastructure in place if you are to achieve your engagement goals.
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