engage Blog is the top knowledge base for brand protection and marketing in different industries like automotive, pharmaceuticals, wines & spirits, OTC & food supplements, cosmetics and more
As brick-and-mortars closed shop and sales of makeup and cosmetics crashed in the spring of 2020, companies in the beauty industry were forced to rethink their strategies.
We were curious to see whether people’s drinking habits were affected by the pandemic and the three national lockdowns that were enforced in the U.K. So, we ran a comprehensive nationwide survey, where we asked them about their drinking habits pre- and during-pandemic, their favorite drinks, and more.
We ran a nationwide survey to see how people in the U.S. protect themselves from counterfeiting when shopping online or in physical stores. The results are quite worrying.
Over the last two and half decades, these handy codes have made their way off the factory floor and into more widespread usage, as increasing numbers of business owners and customers tune in to the benefits that this technology offers.
We ran a survey to analyze the behavior of online and in-store shoppers in the U.K., to see how aware they are of the dangers of counterfeiting, and what they do to protect themselves from fake products.
Digital tools and platforms put the power in the hands of the public, keeping them informed and helping to build trust. Here's how that can be achieved.