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What are the most counterfeited products in the world right now? What impact do these most faked products have? Take a look in our latest article.

How bad is the problem of fake auto parts? How many deaths are caused on roads each year by faulty fake car parts? This is a serious problem, but it is a problem with a solution. Learn more in our latest article.

What is mobile marketing? Marketing your products and services directly to mobile users is something you need to be doing. Learn more about mobile marketing trends and strategies in our latest article.

Branding vs marketing. What's the difference, and what's the best strategy for your business? How about sales and advertising — and how do you structure your approach to all of these crucial components? Find out more in our latest article.

Take a look at the results of our counterfeit goods survey and learn more about the steps consumers can take to avoid counterfeit products.

What is product marketing? Is your product marketing plan performing at its best in 2021? In our latest article, we look at how you can unlock the benefits of a sound product marketing strategy.

Your customer journey map is critical to your growth as a business. But how do you map the customer journey and influence the route your customers take to conversion and beyond? Learn more in our latest article.

You have a right to protect your brand from harm, and your customers have a right to be protected from negative experiences themselves. This means staying on top of the threat posed by gray markets and doing your bit to stop unscrupulous traders from profiting off your hard work. What is a gray market? How can a gray market impact your brand? What can you do to protect your brand against the dangers of gray market distribution? Learn more about here.

As brick-and-mortars closed shop and sales of makeup and cosmetics crashed in the spring of 2020, companies in the beauty industry were forced to rethink their strategies.