How bad is the problem of fake auto parts? How many deaths are caused on roads each year by faulty fake car parts? This is a serious problem, but it is a problem with a solution. Learn more in our latest article.
What is mobile marketing? Marketing your products and services directly to mobile users is something you need to be doing. Learn more about mobile marketing trends and strategies in our latest article.
Branding vs marketing. What's the difference, and what's the best strategy for your business? How about sales and advertising — and how do you structure your approach to all of these crucial components? Find out more in our latest article.
Your customer journey map is critical to your growth as a business. But how do you map the customer journey and influence the route your customers take to conversion and beyond? Learn more in our latest article.
You have a right to protect your brand from harm, and your customers have a right to be protected from negative experiences themselves. This means staying on top of the threat posed by gray markets and doing your bit to stop unscrupulous traders from profiting off your hard work.
What is a gray market? How can a gray market impact your brand? What can you do to protect your brand against the dangers of gray market distribution? Learn more about here.
Security hologram stickers are found in all kinds of locations and across all kinds of products. From tax seals on scheduled items such as bottles of wine and spirits to anti-fraud labels on frequently counterfeited items such as DVDs and physical media, these hologram stickers are a common sight and have been for quite some time.
Let's look at the history of these security features and learn more about how they work in today's digital age.