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We ran a survey to analyze the behavior of online and in-store shoppers in the U.K., to see how aware they are of the dangers of counterfeiting, and what they do to protect themselves from fake products.

Brand activation is one of those phrases that sound great when dropped into a conversation about digital marketing. But what does it really mean?

How do you assess what your customers are up to and then optimise your business to reflect this behaviour? Let's take a look in more detail.

Digital tools and platforms put the power in the hands of the public, keeping them informed and helping to build trust. Here's how that can be achieved.

Important documents such as driver’s licenses, passports, or professional certifications are susceptible to counterfeiting, and it can be hard to distinguish an original from a fake if you don’t know the basics.

Let's take a look at some of the most common digital marketing mistakes that brands just keep on making, as well as some strategies that can help you bypass these obstacles.

Digital solutions have revolutionized the ways in which we do things, both in business and in our personal lives. Let's take a closer look at how life and work have become that much easier -- and better -- thanks to digital.

Not only do counterfeit items hurt a business from a financial standpoint, but they can also damage a brand's reputation, which can cost a company the loyalty and trustworthiness of consumers.

One of the biggest concerns among today's online shoppers is how to tell if a product is fake.