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Security hologram stickers are found in all kinds of locations and across all kinds of products. From tax seals on scheduled items such as bottles of wine and spirits to anti-fraud labels on frequently counterfeited items such as DVDs and physical media, these hologram stickers are a common sight and have been for quite some time. Let's look at the history of these security features and learn more about how they work in today's digital age.

How to increase customer loyalty? There are many different ways to achieve this, but which are the most cost-effective and efficient? Let's take a look at brand loyalty and how to increase this customer loyalty in a meaningful way as you target long-term value from your customers.

We were curious to see whether people’s drinking habits were affected by the pandemic and the three national lockdowns that were enforced in the U.K. So, we ran a comprehensive nationwide survey, where we asked them about their drinking habits pre- and during-pandemic, their favorite drinks, and more.

An alarming number of the participants of a recent survey were unsure whether they had mistakenly bought any fake products. Close to half of the shoppers in the UK would be happy to use a smartphone app to reveal a counterfeit product before its purchase. By adding engage™ to products, brands can help counter this trend, promoting the provenance of the item, and building protection against potential counterfeits, all through the use of our smartphones.

A tax stamp is a mark of authenticity that is placed on products after excise tax has been paid in full and the item is ready for legal sale. The trouble with tax stamps is that most of us know vaguely what they look like, and few of us could say for certain if one is legitimate or not.

A digital loyalty program enables you to provide even more to your customers and get even more from them as you develop your understanding and hone your buyer profiles.

Engagement is now being empowered by digital solutions. With so much data available — and so much to be gained from leveraging this data — you need a good, solid digital infrastructure in place if you are to achieve your engagement goals.

We live in a digital age, which means a digital solution is required to counteract the challenges we face. Digital platforms like engage™ can certainly assist in this regard and help us — as a global society — to overcome many of the obstacles posed by fake COVID tests.

Today's counterfeiters are deploying modern solutions and techniques to defraud businesses. As such, your business needs to respond in kind, with digital solutions and brand protection software that work alongside more traditional methods and best practices.