Brand Protection

engage Blog is the top knowledge base for brand protection and marketing in different industries like automotive, pharmaceuticals, wines & spirits, OTC & food supplements, cosmetics and more
Counterfeit COVID-19 Tests: How to Stop Fake Tests and Results
We live in a digital age, which means a digital solution is required to counteract the challenges we face. Digital platforms like engage™ can certainly assist in this regard and help us — as a global society — to overcome many of the obstacles posed by fake COVID tests.
7 Anti-Counterfeiting Strategies and Techniques That Keep You Safe From Fakes
Today's counterfeiters are deploying modern solutions and techniques to defraud businesses. As such, your business needs to respond in kind, with digital solutions and brand protection software that work alongside more traditional methods and best practices.
Brand Protection Strategies for the Digital Age
Brand protection should be an integral part of any business strategy nowadays, as counterfeiting threatens to bring significant damage to a brand's reputation and customer loyalty.
Buying Authentic Wine: How to Recognize a Fake Bottle of Wine
Wine fraud is a lot more common than you think, and high-end, reputable brands are some of the most popular targets for counterfeiters. Here are some ways to recognize fake wine and ensure you're only buying authentic products.
5 Myths and Misconceptions About Counterfeiting, Debunked
You might think you already know all you need to stay protected from counterfeit items, but do you know how to separate myth from reality?
Are Your Skincare Products Harming Your Skin? They Might Not Be Authentic
While skin damage or irritation could be the result of an allergic reaction to an otherwise harmless substance, it could also be an indicator of the presence of something more harmful.
How Can You Tell If Your Documents Have the Right Security Features?
Important documents such as driver’s licenses, passports, or professional certifications are susceptible to counterfeiting, and it can be hard to distinguish an original from a fake if you don’t know the basics.
4 Ways That Counterfeiting Affects Brands
Not only do counterfeit items hurt a business from a financial standpoint, but they can also damage a brand's reputation, which can cost a company the loyalty and trustworthiness of consumers.
10 Tips to Protect Yourself from Counterfeit Products Online
One of the biggest concerns among today's online shoppers is how to tell if a product is fake.

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